CEO, Patricia TawadrosPatricia Tawadros understands end users; in fact, she built a successful digital design firm specialized in resolving every kind of usability issue. Patricia launched her vision in 2002, when, along with two colleagues, she founded Xercel. Under her leadership, Xercel grew from a three-person team to an international company with offices in Philadelphia, PA and Moscow, Russia serving more than two-dozen clients in the Philadelphia metro area. In 2006, Patricia bought out her partners to become a 100% woman-owned business. She has a highly successful business development track record and more than 16 years of experience developing industry-first technology and design solutions. As founder and CEO of Xercel, Patricia has built a brand that is recognized for creative design solutions and outstanding customer service. Patricia’s next major initiative is to launch the social network “iWoof’d Up.” She describes her latest project as a humorous take on virtual credit card reward points for romantic and platonic relationships.

Prior to founding Xercel, Patricia spent three years as a sole proprietor, during which she cultivated relationships that have contributed to the success of Xercel. Patricia’s clients relied on her to deliver creative, feature-rich web sites, memorable marketing solutions and unmatched reliability. Previously, Patricia spent a year working with the director of e-commerce at Palarco. Her role at the company was to design and deliver user interfaces and documentation for the web sites of Fortune 100 companies, such as FedEx and Campbell’s Soup.

Patricia began her career at Southco. Initially a production artist for the company’s multi-lingual catalogs, she was quickly promoted to the position of sole web designer for the company. It was during this period that Patricia fell in love with the web and its possibilities. She was instrumental in developing Southco’s first web site and launching their automotive division’s site. Prior to leaving the company, she had become a key member of the design team and interviewed firms for the development of Southco’s first database-driven, multi-lingual web site.